Business of war and war of the business Essay Example | Topics and Well Written Essays - 2000 words

Business of war and war of the business - Essay Example Life and Debt is a documentary based on A Small Place by Jamaica Kincaid. Released in 2001, Life and Debt analyze the economic and social scenario of Jamaica with the discussion of international financial institutions like International Monetary Fund (IMF) and World Bank’s impact on Jamaica’s macro-environment. Moreover, the impact of globalization and global financial institutions’ structural adjustments on Jamaica’s economy are also discussed in the 80 minute long documentary. The documentary won 8 internationally renowned awards due to the ideology presented in the documentary (Internet Movie Database line 1-10). Lord of war was released in 2005 and is considered as belonging to crime war movie genre. Produced and directed by Andrew Niccol, Lord of War portrays the life of an illegal dealer of arms and presents the psychoanalysis of Yuri Orlov. Nicolas Cage has played the anchor role in the movie as Yuri Orlov and the majority of the part of the movie r evolves around acknowledging its audience that how international arm dealers adds to the ongoing wars in different parts of the world for the sake of increasing profitability of their business (Internet Movie Database line 1-8). First of all, the focus would be laid on the mise en scene that these two films were based on. Both movies project the deteriorated scenario of two different but financially similar societies initially. Lord of war starts with the manufacturing of bullet at a Soviet firm and its shipment to an African war zone, thus reflecting how the fire arm trade is worsening the already worst scenario in African nations like Zimbabwe, Congo and Somalia. On the other hand, Life and Debt starts with the voice over of lead artist telling the story of Jamaica’s financial system’s destruction in the hand of global financial institutions and their efforts to implement globalization policies into the business systems of Jamaica. In this sense, the plots of these t wo movies are almost same, but Lord of war focuses on acknowledging its audience about how arms dealers create wars in different regions of the world so that their revenues keep on increasing. Whereas, Life and debt focuses on acknowledging its audience about how financial institutions of the world had used their power to enrage war of business and finances in Jamaica. In this manner, both these films are same to each other when it comes to projecting war culture in different movies and the social abuse that business commit towards different nations of the world. But at the same time, these movies contrast to each other as far as the basic tool projected in both of the movies, i.e. fire arms used in Lord of War and financial resources used to create war in Life and Debt. The biggest similarity between Lord of War and Life and Debt is that these movies focuses on delivering the message that business should not forget their social responsibility and ethical boundaries to expand the si ze of their revenues. Lord of war explains how Yuri Orlov committed himself to international crimes by selling weapons to militant forces in Africa. While dealing with African dictators and militants, Yuri forgot his social responsibilities and ignored the innocent people who will be killed with the weapons he sold. Even he did not considered his brother’s death and wife’

Strategic Planning for Digital Marketing Communications Essay

Strategic Planning for Digital Marketing Communications - Essay Example SV has expanded footings catering section for airlines (Saudi Airlines a, 2012). SV has partnered with Sky team Alliance; a group of 18 international Airlines to provide more flexibility, convenience and choices to customer of member alliances (Saudi Airlines b, 2012). SECTION 1: CHALLENGES AND OBJECTIVES Section 1a: â€Å"General† marketing communications challenges ISSUES CHALLENGES 1 Global business is moving around the slogan of â€Å"Be Global – Act Local† (Amey, 2012). Globalization &Localization on increasing destination as well as service. 2 Tightening of policies, increasing taxes resulting in job losses; counts up to 1.6 mn in UK in 2010 the trend continues till date (The Economic Times, 2012), US waiting for sustained pick up in consumption, Top ten areas of change in consumer spending worldwide are aimed to be financially considerate (Delotte, 2011). Adopting product marketing that persistently stands business product to be best value for money spent. 3 Spending moved from bricks to clicks and now on to mobile. 52% of US consumers using mobile for purchases overall with more than 20% of air-tickets are purchased through mobile. Availability and adaptability with most digital mediums. 4 51 % rely on online shopping for product search and evaluation. In 2012, 167 million people shopped online with average amount of $1800. Sufficient information with easy purchase option to attract customer base. Accelerated pace of globalization with media in general and social media in specific Performance is open is for anyone and everyone for evaluation; more importantly beyond managements control. Priority challenges and risks: Globalization expansion in China (Amey, 2012). Increased accessibility: increased communication through interactive mobile. Huge risks are associated as increasing pace of digital has not been adopted with similar pace. Currently flight passengers’ account in 58% of Saudis, 22% of Arab and while70% is guest trave lers. Consistent travelers are less (for instance, seasonal travelers in holy months). Travelers’ consideration of SV as best value for money can be ranked medium as it ranks n 6th among the top 10 economy class (Sky Trax, 2012) but mainly accounts for the guest. Focusing mainly on guests and not growing business class is risk. Digital connectivity for flight bookings only (Clear Trip, 2012). Industry challenges ISSUES CHALLENGES 1 Post 9/11Security issues. Redeveloping travelers trust along with strong force than 9/11 updates on various mediums. 2 Fuel prices and economic uncertainty increasing continuously shrinking profits. IATA project Airline profit $ 3.0 Bn. Maintaining effective flights schedule and promptly passing on updated information to customer at easiest disposal 3 Deregulation/privatization of airlines; advertising fare regulation (Zacks Equity Research, 2012) Retaining customer along with detailing price component of tax in advertisement 4 Blocks or strategic alliances to maintain Selection of marketing tactic to exploit benefits of alliances and possible issues. Priority challenges & risk 1. SV developed alliance with Sky team gained the benefits cost saving, flexibility etc but not marketed other than press releases updates on member websites (Sky Team, 2012). 2. For increasing efficiency its flight program Al- Fursan has been developed. This program has been provided with internet based marketing as present on the airline’